MASTERPLANS - WEB
Art Direction, Web Design, Branding
- The challenge in this website redesign was the product itself - the company is a business plan writing firm; the product - professional consulting and, ultimately, an electronic document. With clients primarily national and international, there is already the lack of in-person interaction. My goal was to create a tactile feeling in the web deisgn to establish trust and credibility, and give the potential client a sense of what they were paying for.
Various header images:
Note - the imagery on the site was primarily standard stock photography and the overall design, impersonal.
LOGO DESIGN - VARIOUS CLIENTSArt Direction, Branding, Graphic Design2013
Fall 2012 lookbook for Nike Women's TrainingFashion Styling, Graphic Design, Print Design2012
HO12 NIKE AD LOOKBOOKArt Direction, Graphic Design, Print Design2012
FALL 2012 WOMEN'S ATHLETIC DEPARTMENTCreative Direction, Fashion, Graphic Design2011
NIKE SPORTSWEAR SU11-SP12Fashion, Game Design2011
CUSTOM TYPEFACE FOR NIKE ADArt Direction, Graphic Design, Typography2011
WEB DESIGNArt Direction, Web Design2011
BRANDING + PRINT + WEB DESIGNArt Direction, Branding, Print Design2010
Custom JacketFashion, Graphic Design, Art Direction2009